PERSONNEL MARKETING AND EMPLOYER BRANDING
MAKE YOUR COMPANY ATTRACTIVE TO EMPLOYEES AND APPLICANTS
Marketing strategy for your HR department
How do you stand out from the competition and make working for your company appealing to potential candidates? The foundation for this is a marketing strategy for your HR department. You need to build an employer brand. But how do you achieve this? What constitutes successful employer branding? For your strategy to be successful, you need to plan measures both internally (employee retention) and externally (recruiting). Involve all departments in the process and create a sustainable brand for your employees. It's important to distinguish employer branding from recruitment marketing. Employer branding focuses on the strategic direction, while recruitment marketing is the operational execution. The long-term goal isn't "just" to reach a candidate (recruitment marketing), but to convince them of your company's value, values, and vision (employer branding). Feel free to contact us: we'll advise you on how your company can position itself for the future and support you in the implementation.
What makes your employees tick?
Why do your employees enjoy working for you? What do they value about the company? Don't just guess; ask them directly. To get an authentic picture of the atmosphere in your company, we recommend conducting an employee survey. Never done it before? No problem, we'll help you!
LinkedIn, Xing, Kununu & Co.
Show the world what your company is like, who works for you, and what you do. Together, we'll determine which medium is best suited to your needs and give you tips on how to present yourself effectively. What goals do you want to achieve with your social media presence? How much effort are you willing to invest in maintaining the platforms? We'll provide you with numerous practical tips and insights, and train you on the "rules of the game," data protection, and other important aspects of using social media in your company.
Added value for your employees
Create added value for your employees, because satisfied employees are not only less likely to quit, they are also more motivated. If you want to present yourself as a modern and attractive employer, you can no longer ignore the topic of benefits. Additional perks such as flexible working hours, the option to work from home, or a weekly fruit basket are often taken for granted over time. That's why it's important to continually surprise your employees with new and varied ideas. We help you communicate your benefits as effectively as possible and provide you with numerous ideas to keep your employees engaged and motivated.
Employer Branding
How do you stand out from the competition and make working for your company appealing to potential candidates? The foundation for this is a marketing strategy for your HR department. You need to build an employer brand.
But how is this achieved? What constitutes successful employer branding?
For your strategy to be successful, you need to plan both internal (employee retention) and external (recruiting) measures. Involve all departments in the process and thereby create a sustainable brand for your staff.
It's important to distinguish between employer branding and recruitment marketing. Employer branding focuses on strategic direction, while recruitment marketing is the operational implementation. The long-term goal isn't "just" to reach a candidate (recruitment marketing), but rather to convince them of your company's message, values, and vision (employer branding).
Feel free to contact us: we'll advise you on how your company can position itself for the future and help you with the implementation.
Employee survey
Why do your employees enjoy working for you? What do they value about the company?
Don't grope in the dark and make assumptions; ask directly. To get an authentic picture of the mood in your company, it's advisable to conduct an employee survey.
Never done it before? No problem, we'll help you.
Here you will find a project example.
Social Recruiting
Show the outside world what your company is like, who works for you, and what you do. Together, we'll determine which medium is best suited for you and give you tips on how to present yourself effectively.
What goal do you want to achieve with your social media presence? How much effort are you willing to invest in maintaining the systems?
We provide you with numerous practical tips and experience-based advice, and train you on "rules of the game", data protection, and other aspects of using social media in your company.
Employee benefits
Create added value for your employees, because satisfied employees not only quit less often, they are also more motivated.
If you want to present yourself as a modern and attractive employer, you can no longer ignore the topic of benefits.
Additional benefits such as flexible working hours, the option to work from home, or the weekly fruit basket are often taken for granted over time.
Therefore, it is important to constantly surprise your employees with new and changing ideas.
We help you communicate your benefits as effectively as possible and provide you with many ideas to continually inspire your employees.
